This collection presents 10+ use cases for activating, monetizing, and retaining users in the wellness industry. It categorizes campaigns into activation (onboarding, opt-ins), monetization (subscription, sales), and retention (brand values, product updates). Each example provides problem-solution-value breakdowns with channel recommendations and “pro tips.” Visuals illustrate cross-channel flows. The guide encourages using data, personalization, and automation to foster consistent engagement and long-term brand affinity.

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