The Global Wellness Institute’s white paper emphasizes the growing importance of Health and Wellness Coaching (HWC) in addressing global health challenges, particularly in managing preventable chronic diseases and promoting healthier lifestyles. Health and Wellness Coaches empower individuals to make sustainable behavior changes, supported by motivational interviewing and self-determination theory. The paper advocates for integrating certified coaches into healthcare systems, corporations, and educational settings to enhance public health outcomes. It also calls for increased public awareness and evidence-based research to further establish the profession globally.

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