This white paper by Classy Llama explores the booming automotive eCommerce industry, which surpassed $12B in 2019 and is projected to reach $19B by 2022. With more consumers buying auto parts online, manufacturers and dealerships must adapt to new buyer expectations, including precise fitment data, rich product information, and intuitive site search. Key challenges include managing detailed product data and ensuring accurate fitment, both of which impact customer satisfaction and return rates. The guide also explains industry standards like ACES and PIES and emphasizes multichannel selling strategies to succeed in this evolving space.

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