This guide provides a detailed roadmap for migrating from Google Analytics (GA) to Amplitude, emphasizing a smooth, low-code transition with ample support. It breaks the migration into three phases: aligning on key use cases and event tracking, instrumenting data through various methods (including SDKs, APIs, and Google Tag Manager), and going live with real-time validation tools. The guide offers tips for historical data migration, privacy compliance, and establishing a strong data governance framework. Amplitude enables faster insights, cross-team collaboration, and personalized analytics that go beyond GA's session-based limitations.

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