Go-to-Market Planning Guide: Use the 4Ps of go-to-market planning and data to answer key questions and develop a comprehensive strategy.
Go-to-Market Planning Guide: Use the 4Ps of go-to-market planning and data to answer key questions and develop a comprehensive strategy.
17 PagesThis IDC guide helps tech suppliers build comprehensive go-to-market strategies using the 4Ps: Product, Price, Place, and Promotion. Each P includes key considerations—like product differentiation, pricing models, distribution channels, and marketing objectives—along with questions to ask and data inputs required for sound decisions. The framework encourages alignment of offerings with customer needs and market trends through research, competitive analysis, and segmentation. It’s an actionable tool for teams looking to launch or optimize tech products with clarity, consistency, and data-driven insight.
