A mobile HR tech startup needed help crafting a clear value proposition and identifying the right buyers for their productivity platform targeting front-line workers. Partnering with IDC, they refined their brand narrative, developed analyst-backed content, and executed targeted demand generation. The collaboration accelerated go-to-market readiness, increased competitiveness, and supported a successful seed funding round. With IDC insights, the company built momentum, reached new buyers, and aligned long-term growth strategy with market trends.

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