The Precisely guide introduces Place Intelligence Metrics (PIM) as an aggregated, location-keyed dataset providing weekly visitor metrics. Smaller than device-based datasets, PIM combines place, chain, and category dimensions with visitation data to analyze patterns, trends, seasonal changes, and visitor attributes. Although available at the individual location level, filtering for specific location sets improves data scale and insight stability. The visitor data is pre-filtered for quality, enabling reliable analysis of foot traffic and consumer behavior to support location analytics and business decision-making.

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