Retailers face a data paradox—gathering vast amounts of information but struggling to turn it into actionable insights. KPMG's guide highlights how breaking down data silos and aligning organizational structures can unlock personalized experiences, boost sales, and improve inventory efficiency. With 54% of retail firms seeing profit gains from data analytics, the need for data maturity is urgent. Success hinges on understanding the customer journey, leveraging online basket data, and building a holistic, data-driven ecosystem to deliver seamless, sustainable commerce.

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