Publicis Sapient’s Media Network Playbook guides organizations in building media networks that unlock new revenue streams through data monetization, personalization, and targeted advertising. Success hinges on a mindset shift across four areas: organizational change, customer centricity, data optimization, and omnichannel integration. Media networks serve both customers and advertisers, requiring tailored strategies, clean data, compliant identity resolution, and seamless tech stacks. The result: higher ROI, customer engagement, and scalable growth. A media network is not just an add-on—it’s a transformative function reshaping how businesses operate and engage.

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