The Enterprise Customer Success Crash Course explains how large organizations must adapt from transactional models to subscription-based relationships by placing customers at the center. It stresses alignment across Sales, Product, and Finance, showing how CS provides insights that drive ideal customer targeting, product design, and financial ROI. Core strategies include adopting a multiproduct mindset, using onboarding playbooks, leveraging in-app engagements, and tracking customer-centric metrics to drive expansion and Net Revenue Retention. Scaling requires CS Ops, digital programs, flexible processes, and specialized teams. Unified, metrics-driven practices enable consistent, durable growth.

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