This guide gathers insights from industry experts at Braze, WPP, Peak, and Movable Ink on how AI and automation are reshaping marketing. It outlines five predictions: modern martech stacks, evolving metrics, real-time insights, scaled personalization, and creative freedom for marketers. The experts recommend responsible AI adoption, continuous learning, and balancing automation with authenticity. The report concludes that marketers who strategically integrate AI will achieve faster innovation, deeper personalization, and stronger brand differentiation.

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