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Developing a Pricing and Billing Strategy for Durable Competitive Advantage

Developing a Pricing and Billing Strategy for Durable Competitive Advantage

MGI Research
Pages 5 Pages

This guide emphasizes aligning pricing, billing, and customer satisfaction to build durable competitive advantage. It warns that pricing innovation without corresponding billing investment hurts customer experience. To stay ahead, businesses must adopt agile, scalable systems, empower cross-functional monetization teams, and integrate billing strategy into broader value creation. Proactive, integrated approaches to monetization outperform reactive, siloed decisions.

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