Conquering the Three Cs: How Media Companies Can Use Billing to Gain and Grow a Competitive Advantage
Conquering the Three Cs: How Media Companies Can Use Billing to Gain and Grow a Competitive Advantage
11 PagesHow Media Companies Can Use Billing to Gain and Grow a Competitive Advantage Conquering the Three Cs:For media, advertising and publishers, this new era would seem to represent countless opportunities for additional revenue streams and greater profit. And it does. But it also creates great challenges, which have the potential to threaten these businesses’ very existence if they’re not equipped to adapt and respond. The digital economy has changed every aspect of our lives – most notably, the volume and methods by which we consume content. For media: Advertising space & branding Most advertisers (70%) expect COVID-19 to result in reduced ad spend in 2021. For publishers: Subscriptions & content 47% of Americans are watching at least 1 free ad-supported streaming video ser
