This guidebook provides practical guidance for embedding design into cross-functional product teams. Rather than positioning design as a standalone discipline, it advocates for shared ownership of design outcomes across product, engineering and delivery roles. The document introduces “minimum viable practices” and starter recipes tailored to different organizational contexts, such as teams with little design maturity or those dominated by engineering. It outlines values like inclusivity, fast feedback and shared purpose, and offers concrete practices to break down silos, improve collaboration and align teams around user needs. The guide positions design as a continuous, team-based capability that accelerates learning and delivery.

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