This Simon Data white paper explains how data mesh empowers marketing teams to shift from data consumers to data product owners. By decentralizing ownership, marketers gain autonomy, reduce reliance on IT, and unlock agility in segmentation, personalization, and campaign execution. A warehouse-native CDP integrated with cloud data warehouses ensures real-time access, bi-directional data flow, and governed sharing. The paper emphasizes cultural change, marketer-friendly tools, and federated governance as critical enablers. It positions data mesh as a scalable solution to eliminate silos, improve ROI accountability, and foster collaboration across business domains.

Join for free to read