This checklist highlights how customizable preference centers enable organizations to move beyond basic consent toward meaningful customer trust. It emphasizes transparency, user control, and ease of consent withdrawal. The checklist outlines steps for transitioning from simple consent tools to full preference centers that integrate across marketing, CRM, and data systems. It also covers implementing OneTrust Universal Consent and Preference Management, maintaining real-time records, and enforcing governance controls. Benefits include improved compliance, personalized engagement, and stronger customer relationships built on transparency.

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