This beginner’s guide to B2B advertising by Triblio walks marketers through selecting ad channels (like display, search, social), defining audience targeting, choosing funnel-based ad types, and setting measurable goals. It outlines ad formats across LinkedIn, Meta, and TikTok, and emphasizes building targeted lists using IP, retargeting, and intent data. Creative best practices, A/B testing, and attribution strategies are included. The guide also highlights account-based advertising with tools like Triblio’s Orchestration Canvas for cross-channel personalization and campaign performance tracking.

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