Telecoms face rising costs, competition, and demands for personalization. Generative AI offers ways to optimize networks, automate tasks, and enhance customer experiences but requires breaking data silos and modernizing legacy systems. Snowflake’s Telecom Data Cloud enables secure collaboration, observability, and monetization of telecom data. AI-powered solutions like digital twins and carbon footprint optimization can improve sustainability and efficiency. A robust data strategy is critical for success as AI transforms the industry. Telecoms that unify data, embrace innovation, and upskill teams will gain competitive advantages in the evolving landscape.

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