HOW TELECOMS OVERCOME BIG DATA CHALLENGES sqream.com WHITEPAPERTHE CHANGING FACE OF THE TELECOM LANDSCAPE In an everything-connected world of ubiquitous smartphones, mobile operators have become a utility. This has led to fierce competition to try and stand out by serving the customer better, using ever-increasing amounts of data to provide insights that improve interactions and network quality. But whether they’re running on 4G or they’ve ventured out to 5G, telecom operators’ data stores have grown and continue to grow so vast that turning this information into actional insight is a major challenge. 4G AND GROWING: ANTIQUATED DATA ARCHITECTURES MEET MASSIVE LOADS Telecom operators already face a multitude of challenges with the existing 4G standard, both technological as well

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