ImpactPlus frames Answer Engine Optimization (AEO) as a shift from ranking pages to being the source AI answers trust and reuse. Best practices center on structuring content for AI readability by leading with clear, direct answers to real buyer questions, using question-based headings, short sections, FAQs, tables, and bullet lists. Technical clarity matters: schema markup (Article, FAQ, Product) and clean page structure help AI systems interpret and cite content accurately. Authority is built through transparency—openly addressing pricing, comparisons, pros/cons—and frequent updates to keep information current. ImpactPlus also stresses off-site credibility: AI models weigh third-party mentions, expert authorship, and distributed citations across podcasts, forums, and reputable publication

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