In 2025, visibility isn’t about SEO alone—brands must also optimize for Answer Engines (AEO) and Generative Engines (GEO) powering LLMs like ChatGPT, Gemini, Claude, and Perplexity. This guide outlines SEO basics; AEO tactics (structured data, question-led, voice-friendly content, external Q&A); and GEO tactics (long-form, authoritative, citation-rich content on crawlable domains). It recommends an EEAT-driven, schema-everywhere approach, semantic keyword clustering, and a monthly plan: two long-form blogs, one thought-leadership piece, one stats/report page, and refreshed FAQs, tracked via Search Console and LLM surfacing tests. Tools include Surfer/Clearscope, Schema.org/Merkle, AnswerThePublic, Screaming Frog, ChatGPT/Perplexity. Unified SEO+AEO+GEO maximizes discoverability.

Join for free to read