This Adobe guide outlines how publishers can use Real-Time Customer Data Platform (CDP) Collaboration to boost ad revenue, streamline operations, and prove value to advertisers. The platform enables privacy-safe audience sharing, real-time insights, and automated reporting without needing clean rooms or manual workflows. Key use cases include connecting with more brands, expanding ad reach through shared audience data, and delivering campaign performance metrics to justify ROI. It simplifies data collaboration across tech stacks while protecting user privacy, making publishers more competitive in a post-cookie world.

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