This Adobe Real-Time Customer Data Platform (CDP) implementation guide outlines how to effectively deploy and scale Adobe’s CDP for real-time customer profile activation. It covers five key pillars: selecting the right implementation partner, aligning internal teams, setting measurable goals, following a two-phase rollout plan (technical and business workstreams), and establishing a Center of Excellence. Key goals include simplifying data integration, ensuring compliance, and enabling personalized customer experiences. Adobe’s phased approach helps organizations accelerate time to value while maintaining strong data governance and strategic alignment across marketing and IT.

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