Generative AI is unlike any technology that has come before. It’s swiftly disrupting business and society, forcing leaders to rethink their assumptions, plans, and strategies in real-time. To help CEOs stay on top of the fast-shifting changes, the IBM Institute for Business Value is releasing a series of targeted, research-backed guides to generative AI, on topics from data security to tech investment strategy to customer experience. Generative AI will change how we work and what skills we need—and it’s happening faster than we expect. While workplaces have been in flux since the pandemic, change is about to become even more intense. Generative AI is redefining every job and every task, from entry level to the executive suite.

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