Generative AI (GAI) is revolutionizing marketing by enabling hyper-personalized, conversational experiences across search and advertising. As chatbots and agents reshape how consumers interact with brands, marketers must optimize for intent-driven SEO and dynamic discovery. GAI tools enhance ad creation, campaign performance, and creative ideation, increasing efficiency and relevance. Microsoft’s Copilot suite empowers marketers with real-time insights, content generation, and low-code customization. Embracing GAI helps brands build deeper customer connections and accelerate ROI in today’s AI-first landscape.

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