This guide for CMOs outlines the critical steps for navigating AI transformation in 2024, emphasizing the growing importance of AI in multi-location marketing. Key steps include building a foundation with AI education, assessing AI readiness, and preparing data. Teams should be trained to leverage AI tools effectively, and the right AI solutions should be chosen based on data integration, customization, scalability, and security. Executing an AI strategy involves clear role definition and budget allocation, with ongoing testing and ROI measurement. Finally, integrating data into a centralized database enables AI to deliver precise recommendations, driving growth and efficiency.

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