Zurple’s guide offers 75 customizable text message templates tailored for lead engagement, divided into categories for general leads, buyers, and sellers. It highlights texting’s benefits—98% open rates, near-instant responses, and widespread consumer preference. Tips include being concise, personalizing messages, offering value, and creating urgency while respecting timing and consent laws. Templates cover various scenarios such as follow-ups, consultation scheduling, check-ins, and post-download engagement. The guide encourages using texts strategically to boost response rates, nurture leads, and ultimately convert interest into real estate transactions .

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