When embedding analytics, Independent Software Vendors (ISVs) must carefully evaluate whether to build or buy a solution. This guide outlines seven key criteria to consider, including user experience, scalability, integration, and long-term value. Even if your application already delivers strong business solutions, competitors may gain an edge by offering visually appealing analytics features. Sales teams report losing deals due to perceived value in these enhancements, making it essential to assess how embedded BI can strengthen your offering and meet evolving customer expectations.

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