The eBook 7 Best Practices for Website Search and User Experience in Healthcare highlights how AI-powered search improves patient and member satisfaction by making information easy to find and personalized. With 30% of visitors using site search, providers like Atrium Health and Arkansas Children’s show the value of eye-catching, seamless design. Best practices include smart query suggestions as used by Humana, dynamic results pages like Yale New Haven Health, and limiting overwhelming options with facets as done by Children’s Hospital Association. BayCare’s mobile-friendly search and Main Line Health’s typo-tolerant system further demonstrate how relevance reduces friction. The guide stresses planning ahead with machine learning to automate, personalize, and continuously improve healthcar

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