Medallia's Holiday Guide outlines five key strategies for elevating the retail experience amid shifting consumer behavior and pandemic-driven change. It emphasizes delivering seamless digital experiences, creating hybrid journeys that blend online and in-store, and optimizing the last mile of fulfillment through real-time feedback. The guide also stresses transforming contact center insights into proactive actions using AI and analytics, and empowering employees with real-time data, recognition, and engagement tools. By integrating these approaches, retailers can meet rising expectations, foster loyalty, and ensure cross-functional efficiency throughout the holiday season and beyond.

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