The eBook CIOs’ Guide to AI Build vs Buy: 5 Generative AI Risks in CX and EX explains the challenges CIOs face when deciding between building or buying GenAI solutions. It highlights risks around security, search relevance, accuracy, customer and employee experiences, and total cost of ownership. Public LLMs create privacy risks, while fragmented data lowers relevance and outdated content undermines trust. Hallucinations and unverifiable answers threaten credibility, and inconsistent outputs across search and chat harm experiences. Building in-house brings high costs and slow time to value, while proven platforms like Coveo offer secure retrieval, dynamic grounding, zero retention, and continuous innovation to reduce risks and accelerate ROI.

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