The Precisely guide emphasizes that businesses worldwide face increasing customer demands for consistent, personalized experiences across digital channels and departments. Salesforce reports 80% of customers value experience as much as products, and 57% prefer self-service digital channels for support. Analyst firm Aspire identifies digital transformation and customer experience improvement as leading corporate priorities. To succeed, companies must tightly integrate CX with digital strategies, leveraging data and technology to deliver seamless, personalized interactions that meet evolving customer expectations and drive competitive advantage.

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