The guide explains how real estate agents can effectively capture and convert online leads by first defining their target audience and setting up essential digital tools, such as SEO-optimized websites, social media, CRM systems, and email marketing platforms. It emphasizes the importance of delivering valuable, tailored content to attract, engage, and capture leads. The consumer journey is broken down into four funnel phases: awareness, research, evaluation, and decision. Finally, it outlines strategies for converting leads into clients through consistent follow-ups, personalized nurturing, and targeted ad retargeting.

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