This ebook explains how Zendesk Sunshine extends customer experience by unifying customer data across systems and channels. It introduces Sunshine as an open CRM platform that enables businesses to build a complete customer profile, combining support interactions with events, transactions, and behavioral data. The ebook highlights use cases such as proactive support, personalized interactions, and conversational experiences powered by messaging. By breaking down data silos, Sunshine helps organizations deliver more relevant, timely, and connected customer experiences while enabling developers to customize and scale CX solutions.

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