Ebook

Why your sales team isn’t using your CRM

Why your sales team isn’t using your CRM

Pages 14 Pages

Low CRM adoption is a common issue that can significantly impact a business's sales and revenue. Sales teams often avoid CRMs because they find them cumbersome or unhelpful, leading to inaccurate revenue reports, incomplete customer profiles, and poor forecasts. The primary causes of low adoption include technical issues, such as a complex user interface or lack of integration with other tools, and business-related issues, such as insufficient training and lack of perceived value. To solve this, businesses may need to either improve their existing CRM or invest in a more integrated, user-friendly platform to boost adoption and drive growth.

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