Adopting a proven sales methodology significantly enhances sales performance by providing a repeatable, scalable framework. Post-COVID-19, sales cycles lengthened, with new client cycles extending for 70% of organizations and existing client cycles for 53%, leading to only 48% of deals closing as forecasted. A solid methodology, beyond guiding sales actions and principles, supports adaptation to new sales environments, embodying a strategic approach crucial for success. Yet, only 35% of organizations have formally implemented such a methodology, with a quarter measuring its impact. Effective integration requires not just the methodology but also training, technology support, and alignment with business KPIs for holistic sales improvement.

Join for free to read