A mature organization recognizes the value of a customer training program, which requires coordinated efforts across Learning & Development (L&D), Marketing, and Sales. Customer training shares similarities with employee L&D but focuses on engaging customers, enhancing their experience, and reinforcing brand loyalty. Key benefits include reputation-building, accelerating customer onboarding, and nurturing brand ambassadors. Ownership is essential; each department plays a specific role—L&D handles training execution, Marketing ensures brand alignment, and Sales focuses on tracking ROI and customer personas. Ongoing collaboration and data-driven adjustments are critical to maintaining program success.

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