Generative AI is poised to transform insurance distribution and marketing by increasing efficiency in content creation, competitive analysis, and endorsement workflows. Executives must identify high-impact use cases that align with their organization’s culture and budget while avoiding legal risks, such as agents making decisions using GenAI. The report urges leaders to start crafting GenAI strategies now, as early adopters are more likely to gain a competitive edge. Pilot programs should be selected based on potential impact, cost-effectiveness, and internal readiness to ensure successful implementation.

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