This ebook introduces GS1 2D barcodes as the next evolution of product identification, driven by the Sunrise 2027 initiative. It explains how replacing or supplementing traditional 1D barcodes with QR codes enables brands to connect physical products to unlimited digital data. The guide walks through how GS1 Digital Links encode identifiers such as GTINs, batch numbers, serial numbers, and expiration dates into a single scannable code. It highlights benefits for consumers, retailers, and manufacturers, including improved traceability, richer product information, enhanced supply chain visibility, and better customer engagement. The ebook positions 2D barcodes as foundational infrastructure for compliance, transparency, and future-ready packaging.

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