This foundational ebook explains what GS1 Digital Link is, how it works, and why it matters ahead of the 2027 mandate. It breaks down core components such as resolver domains, application identifiers, and GTIN-based URLs, clarifying how one QR code can support both point-of-sale scanning and consumer engagement. The guide addresses common questions around branding, routing, and compatibility with existing retail systems. It also explains how rules-based routing enables different outcomes depending on who scans the code, where, and when. Designed as an accessible primer, the ebook helps teams understand GS1 Digital Link concepts before moving into implementation and strategy.

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