This ebook serves as a practical guide for packaging, brand, and operations teams preparing for GS1 Digital Link adoption. It explains how 2D barcodes transform packaging into a dynamic digital touchpoint, replacing traditional UPCs with links to real-time product information. The guide walks readers through key buying considerations, including scalability, integration with packaging workflows, governance, and future-proofing for the 2027 deadline. It also covers use cases such as consumer engagement, regulatory compliance, sustainability disclosures, and supply chain efficiency. Designed to support informed purchasing decisions, the ebook helps organizations evaluate technology partners and avoid costly last-minute implementations.

Join for free to read