This ebook examines the challenges of building a Customer 360 view in environments where customer data is fragmented across systems, clouds, and regions. It explains why traditional “single source of truth” approaches are costly, slow, and often impractical due to governance and regulatory constraints. The book presents an alternative approach based on federated access, enabling real-time analytics without data movement. It includes customer stories demonstrating improved conversion, retention, and personalization. The ebook positions Starburst as a key enabler for scalable Customer 360 initiatives.

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