The January 2023 Aite-Novarica Group report outlines ten key cybersecurity trends, noting heightened threats from deepfake-enabled fraud, API vulnerabilities, and blockchain weaknesses. Identity modernization, phishing-resistant MFA, and convergence of fraud and cybersecurity functions are gaining priority. Vendors are targeting SMEs, preparing for a recession through layoffs, and facing increased private equity acquisitions due to depressed valuations. Unicorn cybersecurity firms lead in cloud security, identity management, and threat detection. Overall, economic pressures and evolving attack vectors are reshaping strategies and investments across the industry.

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