This ebook from 360insights explores how partner marketers can use generative AI as a strategic sidekick to overcome common challenges—dubbed "monsters"—such as time-consuming tasks, lack of content personalization, poor enablement, data confusion, and misaligned incentives. It presents AI as a co-creator that streamlines workflows, personalizes training, enhances partner engagement, and simplifies onboarding. Tools like custom GPTs, Qlik, Seismic, and 360insights’ own platforms help automate repetitive work, localize at scale, and provide real-time support. Yet, it emphasizes that human insight remains essential to guide AI and achieve marketing success.

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