MX’s survey shows banks and credit unions recognize the importance of data, AI, and personalized automation but lag in execution. Only 2% feel they lead in data use, with most citing lack of technology and analytics expertise as barriers. While 88% see AI as vital, 29% haven’t begun discussions, and just 6% rate themselves highly capable. Institutions aim to boost customer understanding, deliver targeted campaigns, and strengthen financial health, with 94% calling it central to growth. The path forward requires cultural change, strong data foundations, and fintech partnerships to deliver scalable, personalized financial guidance.

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