Local Government Federal Credit Union (LGFCU) in North Carolina prioritized improving member financial health but needed better data to measure and act on it. Partnering with MX, it conducted a financial health study of 86,000 members, segmenting them into three categories: 21,000 vulnerable, 48,000 coping, and 17,000 healthy. The analysis revealed that neither age nor income strongly predicted financial health, highlighting the need for deeper insights. With MX’s data, LGFCU can now tailor support, deliver personalized messaging, and precisely guide members on their journey to financial strength, improving overall wellness and engagement.

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