This eBook says pay TV is being reassessed as streaming competition, higher content costs, regulation, and infrastructure complexity push operators to prioritize broadband and mobile, yet TV remains a “sticky” bundle component that can reduce churn and help win customers who expect it. It links shifting expectations to broadband, which enabled faster, on-demand, higher-quality, personalized, and mobile viewing, and notes that even with cord-cutting, many households still subscribe, so bundling TV can improve broadband penetration through cross-promotion, higher perceived value, and differentiation. It argues apps and device ecosystems add operational complexity, so TVaaS can reduce risk. It recommends choosing TVaaS based on flexibility, analytics, and user experience, and points to trends

Join for free to read