The Evolution of the Chief Market Officer By Latané Conant Editor’s note: This content is part of a series recapping the sessions from 2021’s Empowered CMO retreat. The Empowered CMO Network is a community of women elevating women and the role of the CMO through open, authentic, and inspiring connections.The Evolution of the Chief Market Officer A few years ago at an Empowered CMO retreat, things were looking a little grim for CMOs. In some companies, the position was being deprioritized and moved under sales. In others, it was being eliminated altogether. We knew then that it was time for us to change — to define or be defined. Christine Heckart, tech CEO and board member, had a vision for what that change might look like. She challenged us to embrace the role

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