Databricks helped organizations build composable, flexible Customer Data Platforms (CDPs) using its Lakehouse Platform by unifying all customer data types in one governed environment without duplication. It enables real-time data ingestion, advanced AI-powered segmentation and personalization, and seamless activation across marketing and business tools. With Unity Catalog for data governance and integrations like Hightouch for activation, Databricks empowers businesses to maintain control over customer data, improve campaign performance, and future-proof their CDP infrastructure with modular, scalable solutions

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