GoodData Confidential. 2021 GoodData Corporation. All rights reserved 1 Build vs . buy — the pr os and cons Analy tics :© 2022 GoodData Corporation 2 Today’s market leaders are those who excel at data-driven decisions and can leverage their data to gain a competitive advantage. Incorporating big data has evolved from a luxury to a necessity for most companies (large-scale organizations, start-ups, SaaS). As your customers (both internal and external) continue to demand smarter insights, it’s on you to deliver that information in a way that’s easy and convenient for them to use. And as clear as reports and dashboards may look, solution end engineering teams know very well that they stand on top of a complex infrastructure that orchestrates central or distributed data storage, au

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